Harnessing the power of human influence. . . to drive business results
Thanks to major advances in social science and technology, today Activate Networks can provide you and your business with the tools to map, understand, and harness true influence within human networks. Networks are the invisible webs that hold communities together, and in every community, a small subset of individuals has an outsized impact on the behavior of the group. Activate Networks can lead you and your programs directly to these critical influencers.
Activate Networks' suite of network-analysis software application combines the power of network science and advanced analytics. The result is applications that help today’s business leaders identify the individuals within their organizations, networks, and communities who have the leverage to effect change – and thus the power to drive results.
Using our application, these organizations reach and unlock the commercial value of their key stakeholder communities: sales prospects, employees, physicians, engineers, experts, voters, and more.
As organizations increasingly capture massive amounts of data about the transactions and information flows among their stakeholders, business leaders find themselves at a loss to translate this “big data” into insights and results. Now, Activate Networks’ network science analytics enables organizations to turn these data into accurate representations of the “connections that matter” among their stakeholders. Once a community’s real-life strong ties are mapped, and its network thus becomes visible, business leaders can discover and identify influential individuals and the important network structures that will enable them to drive results. By creating a map of “how work really gets done” and obtaining insight into how information spreads through this network, business leaders can then design network-informed programs which will most effectively distribute information and change behavior across entire populations.
Activate Networks maps, analyzes, and activates networks for a wide range of decision-makers: senior managers at Fortune 1000 companies, HR professionals, pharmaceutical brand managers, hospital administrators, and other bottom-line-conscious leaders. The analytics platform that runs our software applications creates unique, actionable insights that have a direct, measurable impact on marketing campaigns, health behavior-change programs, talent management, innovation, leadership development, collaboration, and more.
Activate Networks’ solutions are based on the groundbreaking social-science research by the recognized leaders in network science, including Professor Nicholas Christakis, MD, PhD, MPH, of Yale University; Professor James Fowler, PhD, of UC San Diego; and Professor Rob Cross, DBA, of the University of Virginia. We at Activate Networks combine our proprietary access to this body of research with new computing power and data in order to map networks into the millions of individuals, and then apply highly sophisticated analytic and statistical methodologies. The result is vastly improved precision in mapping your real-world social ties, targeting your key influencers, and conducting highly effective campaigns and interventions.