In every population, a small subset of individuals has an outsized impact on the behavior of the group. Activate Networks uses network analytics to discover the networks within a population and identify the individuals who have an outsized impact on their network, and then to leverage these insights to drive results for businesses. This means driving commercial effectiveness through customer networks and driving organizational effectiveness through employee networks.
Activate Networks' analytics platform and apps enable organizations to unlock the commercial value of their customer, prospect, and employee real-world networks, typically making use of data already available in the organization.
Activate Networks maps, analyzes, and activates networks across a range of industry verticals, from healthcare to technology, pharmaceuticals, and professional services. Our analytics platform creates unique, actionable insights that have a direct, measurable impact on marketing campaigns, health-behavior change programs, talent management, innovation, and more.
Understanding the real-world social networks that develop among customers, prospects, and employees allows organizations to harness social influence — probably the most powerful factor in brand decisions, behavior change, innovation, and organizational effectiveness. Campaigns that leverage existing social ties can move information like wildfire, promote new behaviors quickly and sustainably, and improve organizational effectiveness.
Activate Networks is organized into 4 divisions, specializing in the varying needs of our clients:
Activate Networks’ technology is based on the groundbreaking social science research by the recognized leaders in network science, including Professor Nicholas Christakis, MD, PhD, MPH, of Harvard University; Professor James Fowler, PhD, of UC San Diego; and Professor Rob Cross, DBA, of the University of Virginia. Activate Networks combines its proprietary access to these scientific results with recently available computing power in order to map networks into the millions of individuals, and then apply highly sophisticated analytic and statistical methods. The result is vastly improved precision in mapping real-world social ties, targeting key influencers, and conducting campaigns.
Activate Networks relies on a simple, yet critical, insight: we are all members of real-world social networks — at work, at home, in our avocations, everywhere. Instead of considering people as individual “atoms,” we place people in the social contexts where they live and work.
Activate Networks can exploit both face-to-face and online networks, wherever people spend time and connect with each other. To understand these networks, we commonly use the Big Data assets that organizations have already collected: we can unlock tremendous value from such data, and supplement it where necessary. We help organizations understand their social dimension in powerful new ways, both externally and internally . . . in turn promoting program and organizational success plus direct financial benefit.