Overview
Activate Networks, Inc., is a network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results. Activate Networks' suite of analytics products and software enables organizations to unlock the commercial value of their customer, prospect, voter, and employee real-world social networks commonly using data already available in the organization.
Activate Networks is uniquely positioned to capture the value of Big Data, the extensive databases that aggregate the full range of data available to organizations. Network approaches are particularly effective in unlocking the value of Big Data for organizations, whether externally in understanding customers and their networks, or internally in understanding networks of employees or members. Network methods are also valuable in understanding online networks, and in creating effective online communities.
Activate Networks maps, analyzes, and activates networks across a range of industry verticals, from healthcare to technology, to political campaigns and professional services. Our powerful proprietary RealConnect™ social network analytics platform creates unique, actionable insights that have a direct, measurable impact on marketing campaigns, health-behavior change programs, talent management, innovation, and more.
Understanding the real-world social networks that develop among customers, prospects, voters, and employees allows organizations to harness social influence — probably the most powerful factor in brand decisions, behavior change, innovation, and organizational effectiveness. Campaigns that leverage existing social ties can move information like wildfire, promote new behaviors quickly and sustainably, and improve organizational effectiveness.
Activate Networks, Inc., is organized into 4 divisions, specializing in the varying needs of our clients:
Activate Networks’ technology is based on the groundbreaking social science research by the recognized leaders in network science, including Prof. Nicholas Christakis, MD, PhD, MPH, of Harvard University; Prof. James Fowler, PhD, of UC San Diego; and Prof. Rob Cross, DBA, of the University of Virginia. Activate Networks combines its proprietary access to these scientific results with recently available computing power to map networks into the millions of individuals and apply highly sophisticated analytic and statistical methods. The result is vastly improved precision in mapping social ties, targeting key influencers, and conducting campaigns.
Activate Networks relies on a simple, yet critical, insight: we are all members of social networks — at work, at home, in our avocations, everywhere. Instead of considering people as individual “atoms,” we place people in their social contexts where they live and work.
Activate Networks can exploit both face-to-face and online networks, wherever people spend time and connect with each other. To understand these social networks, we commonly use the Big Data assets that organizations have already collected: we can unlock tremendous value from such data, and supplement it where necessary. We help organizations understand their social dimension in powerful new ways, both externally and internally . . . in turn promoting success and direct financial benefit.