Commercial Effectiveness

Our Impact on Your Business

Improve performance and reduce costs: understanding social networks leads to improved performance and reduced costs as you

• Analyze: Identify the key sources of influence in communities: whether patients, physicians, or group members.
• Target: Focus your interventions selectively, based on network structure, and take advantage of the “multiplier effect.”
• Activate: Use social connections to magnify and accelerate the flow of information and action in the network.

Achieve results: Greater performance at a lower investment of resources.

For Life Sciences companies: At every stage of product lifecycle, identify the networks, communities and key physicians who drive behavior change across their connected relationships.

For health plans: Understand how your providers actually practice in communities, and drive information flow and behavior change through existing networks.

For hospitals: Map out your physician social networks to improve your physician alignment strategy, and improve the targeting for your medical staff development strategy.

For political campaigns: Conduct “superpolling,” forecast voter opinion, amplify your message, and leverage existing programs by taking advantage of existing patterns of social influence among voters, supporters, donors, and others.

For any business: Use Organizational Network Analysis (ONA) to improve the accuracy of your forecasts, discover trends based on network analysis, and prepare interventions to deal with future issues. . . not past events.