At the Aspen Ideas Festival this summer, network-science pioneer Nicholas Christakis explained how Social Network Analytics applies network-science technology to show us how to effectively spread health messages.
Blogging from the Aspen Ideas Festival 2012, Thomson Reuters took note, in its “Knowledge Effect” blog, of two of the “most interesting, provocative and salient quotes” heard during the sessions:
-- “We live in an era of massive passive data, when massive amounts of data are collected passively.” -Nicholas Christakis, Professor & Director of the Human Nature Lab, Harvard University, and Scientific Founder of Activate Networks, Inc.
(Those data -- from online and real-world sources -- provide us with the ability to map networks and influence.)
-- “Networks are agnostic: they will magnify anything, good or bad. Networks magnify whatever they are seeded with.” - Nicholas Christakis
(And this is, as you know, is where Social Network Analytics comes in.)
Media expert Barry Libert explains why you need to build your business around customers and potential customers who are networked to one another -- not just a random mass of people.
In video excerpts from his keynote speech to the Executive Conference of the Society of Show Organizers, Activate Networks Advisory Board member Barry Libert states, “If you can define your business as a community, as a network of people who want to connect year-round -- you don’t have to get them to do that: they WANT to do that -- engage them year-round in conversations that will drive revenues year-round, rather than in a discrete event.”
And Juniper should know: they’re geographically surrounded by talent magnets like Apple, Google, and Facebook.
Juniper Networks is working with Activate Networks’ Organizational Network Analysis (ONA) guru Rob Cross to achieve a “network outlook.” This network outlook can – according to Forbes contributor Dorie Clark, “lead to new efficiencies and better ways of serving customers,” as well as attracting talent. Working with Cross, Juniper Networks has applied Cross's cutting-edge, well-proven ONA research to create “network maps” of Juniper’s relationship with two major customers, and they’ll be mapping additional customers. Says Forbes: “The process is intricate – and revealing.”
OK, once you can map and analyze the connections among your potential customers -- or the connections among your employees (in the case of Organizational Network Analysis) -- what’s your next step?
We all know that a person’s social networks, both real-life and online, have a powerful influence on the choices that they make, whether consciously or subconsciously. But what do you do next, after social network analysis reveals these networks, to drive network members’ choices – whether it’s which medication to prescribe, which brand to choose, or how to make your company’s present networks operate more efficiently?
In a recent issue of Science, Activate Networks’ Advisory Board member Thomas Valente reviews four “network interventions” to harness the power of social networks in order to accelerate behavior change or improve organizational performance. And each of these four types of intervention provides the opportunity for multiple tactical alternatives.
What steps would you take to improve decision-making at your company? Intuitively one might think of leadership training and team-building exercises for the C-suite. This step can, in fact, be counterproductive, according to consultants and researchers Rob Cross and Jon Katzenbach.
In “The Right Role for Top Teams” published in Booz & Company’s Strategy+Business magazine, Cross and Katzenbach use real-life examples to illustrate that the solution may be something quite different: and that is, to improve the top team’s connectivity both within their individual functions and also across the entire organization.
But how do you improve connectivity? The key is to analyze and understand the company’s real-world social networks, and especially the important subgroups that these networks create.
Are you concerned about your company's innovation rate, or its ability to innovate?
We know that all businesses need to innovate, and keep innovating, to succeed in this fast-moving world. The big question, of course, is “HOW?”
Activate Networks technology can provide the "HOW" to spark your company's ability to innovate -- then to market and sell your innovations.
According to the advice of the Founders Network Blog (fnBlog), enterprises seeking funding need to understand and cultivate the relationships that exist among VCs.
fnBlogger Dana Byerlee, head of business development and social marketing at Mingly, explains in her blog, “Relationship Development: A Critical Component to Startup Success”: “Cultivating the right strategic alliances with influencers and leaders of other organizations can expand your footprint exponentially. Are your alliances strong enough to get you where you need to be a year from now?”
At the Activate Networks Summit 2012, a cross-industry panel of top marketing professionals tackled the questions, “What keeps you, as a brand leader, awake at night? And what solution would help you get a good night’s sleep?”
Andrea Kates, Founder of Business Genome, reviews the “Applying Social Network Analytics in the Consumer, Retail, and Hospitality Industries” panel of the Activate Networks Summit 2012 at the event's Video Bar.
Kates spoke about what the Summit highlighted for her and other panelists: namely, the key role that social network analytics plays in translating ‘insight’ from data into ‘foresight.’ Or – as Sean Moffitt put it during the panel -- How do you decide where to invest your time, effort, and money?
Activate Networks’ Gregory Gallo will speak on “Identifying High Influence Physicians Critical to Competitive Launch Execution” on Day 1 of the top-ranking Pharma CI (Competitive Intelligence) Conference and Exhibition, September 11th to 12th, at the Hilton Parsippany in Parsippany, NJ.