On May 22nd a new book hits the stands emphasizing, with business case histories, what network science researchers Christakis and Fowler have been demonstrating scientifically for years. The message: Real-life social networks – much more that new virtual social networks like Facebook and Twitter -- are the key to marketing success.
“’Trust is a powerful tool for convincing someone to do something different,’ said John Eichert, Principal at Rivermark, a marketing strategy firm servicing pharma and biotech companies. Without knowing who trusts whom within a given social network of physicians, companies won’t identify the right leaders, which means wasted dollars.”
Think social networking is something new?
Activate Networks has hired W. Cecyl Hobbs as Vice President of Strategy and Business Development.
In a real-life social network, “the whole becomes more than the sum of its parts,” explains Nicholas Christakis. This creates new value that the tools of social network analysis then enable an enterprise to understand and benefit from.
Your next new friend might be named Mitt or Barack, according to a story by reporter Brian Naylor on yesterday’s NPR News. Social networks have emerged as a major way in which today’s Presidential candidates are working to connect with and influence voters.
According to management guru Rob Cross in a recent article: “Numerous studies confirm that the higher people go in the career hierarchy, the more miserable they get – ‘unless [says Cross] they have networks that allow them to do three things’.”
JUNE 27 - JUL. 03, 2012
ShapeUp and Activate Networks have teamed up to provide employers with a way to achieve what every company wants and needs:
“Contagion” is not just for disease anymore. . . To find out more, tune in to “Healthy Behaviors Are Contagious,” the newest webinar from ShapeUp. It’ll be broadcast on Thursday, April 26th, at 2pm EDT. Click here to register.