It’s harder than ever to be a pharma brand manager. Budgets are tight, competition is intense, and 25% of doctors won’t see sales reps. So pharma companies are turning to sophisticated analytics to make sure they are targeting the right physicians for detailing for their drug and for spreading the word about drug education, new study results, and the brand’s story.
Today’s New York Times features a story on the most sophisticated kinds of analysis that the pharma industry uses today to make their marketing toward physicians more effective. Pharma companies are using medical and pharmacy claims data to understand the details of how patients use drugs and how physicians prescribe them.
Did you know that 1 in 3 employees hopes to be working elsewhere in the next 12 months? The loss of that one person can cost your organization between 50-300% of their salary.
What if Andy Warhol got it wrong? What if instead of getting 15 minutes of fame, we only get 15 minutes of anonymity? In a recent TED talk, Juan Enriquez, ANI board member, had just 6 minutes of spotlight to answer this question. He swiftly connects Big Data, Tattoos, Immortality and the Greeks to answer age-old questions on what it means to live forever in the digital world.
Enriquez is blunt with the truth: no one is exempt from digital immortality. While just 14% of the US population have at least 1 tattoo, in digital terms, we are all inked. From Facebook and Foursquare, to your credit score and cell phone, our “electronic tattoos” reveal more about ourselves than we might even know off-hand. Even further, facial recognition software is now the tattoo artist, and a cunning one at that. Enriquezages of our faces alone can trigger easy access to a wide variety of digital records.
Last weekend, CBS’s 60 Minutes featured an episode, “Counterinsurgency Cops,” about how some soldiers-turned-cops are applying social-network analysis and mapping to fight an American city’s crime. And they’re succeeding.
With counterinsurgency experience gained in Iraq, a former Green Beret -- now a state trooper – builds trust among residents of his notoriously crime-ridden beat. His strategy is to connect with ‘friends’ who want to see their neighborhood rid of gang violence. Then, with information and tips from them, plus data from police records and other sources, he maps the local gang networks, their key leaders, and the connections among members.
The New York Times recently described the relatively new combination of Big Data and HR as “the emerging field of work-force science.” Reporter Steve Lohr explains, “Today, every e-mail, instant message, phone call, line of written code and mouse-click leaves a digital signal. These patterns can now be inexpensively collected and mined for insights into how people work, communicate, and collaborate, potentially opening doors to greater efficiency and innovation within companies.”
I’d add that Big Data analysis can also mean literally opening doors within a company.
At Activate Networks, we call this process of applying a company’s own Big Data to enhance its HR initiatives “Organizational Network Analysis” (ONA). And our analytic technology -- the ONA Navigator™ and Personal Network Assessment (PNA) -- have been applied successfully for some years now by major companies -- the global brands you know and use.
Activate Networks’ ONA and PNA thus have well proven track records for helping executives and HR professionals improve the value of their companies’ human capital. Our unique data analytics functions on many levels: developing leadership, retaining talent, guiding hiring, and promoting coordination and innovation -- thereby growing the company’s revenues in a variety of ways.
This April, conversations in Washington DC turned to organizational network analysis (ONA) for The Network Roundtable Conference 2013.
This premier ONA event, co-hosted by Activate Networks, united a diverse roster of business and academic minds for a sophisticated dialogue about leading in a connected world. By addressing a broad range of leadership topics, the enthusiastic group of speakers and attendees demonstrated the power of network analytics to improve connectivity and productivity in the workplace.
Keep reading to discover highlights of the conference, including keynote speeches from expert academics in the field, plus enlightening presentations from executives of top organizations, including PricewaterhouseCoopers, ConocoPhillips, and the World Bank.
Here’s the good news: the economy is improving, employment is on the rise, and in general, organizations are stabilizing. The bad news? Historically, turnover rates begin to increase as the economy gains momentum and more job opportunities are available. The even worse news? Turnover is expensive. Studies show that the departure of an employee can cost 50%-200% of their salary.
How can you improve your retention rates in the face of rising turnover and staggering costs? Join Rob Cross, DBA, the world’s leading authority on driving results through social networks on its new date, Friday, May 3rd at 2:00pm Eastern Standard Time for a webinar on "How to Keep Top Talent and Improve Your Bottom Line." Through a network perspective, Rob is going to show you how turnover can influence (and be influenced by) the network of connections between employees. Register for this complimentary webinar to learn network-driven approaches for retaining your top talent.
For one of his TED talks, social media pioneer and Activate Networks Advisory Board member James Fowler conducted a real-life experiment -- at a TED conference itself -- to demonstrate the exponential power of social networks.
Fowler opened his talk this way: “We live, eat, and breathe social networks. They’re what make us who we are. . . Everything we do can ripple through the network, affecting people that we see, but also, in some cases, dozens – maybe even hundreds – of people that we don’t see. “
To prove this point up close and personal to TED attendees, Fowler had mapped the real-life exchanges among the participants at a previous TEDx San Diego conference. He compared those mapped real-life connections to the virtual exchanges (as recorded on Twitter) among the same people both before and after that conference.
Here at Activate Networks we are gearing up for The Network Roundtable Conference, April 2nd-3rd in Washington, D.C. We’re packing our bags and getting our cameras ready for cherry blossom season. But more importantly, we’re getting ready to hear the latest insights on organizational effectiveness.
Activate Networks has recently expanded its Life Sciences Practice by welcoming two new members to its team: Stacey Wasserman, Senior Director of Sales, and Ian McGuinness, Director of Sales.
“We're delighted that our customers are finding actionable value in our solutions and because of that our team is continuing to grow,” says Greg Gallo, Vice President, Life Sciences Practice. “Stacey and Ian bring great consultative expertise to our team and we're excited to have them join us. I believe they will be able to help our customers unlock the power of physician networks to increase promotion and brand performance.”